South Florida Hospital News
Friday December 6, 2019
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December 2019 - Volume 16 - Issue 6

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Annual planning in healthcare marketing is challenging, given the uncertainty of the industry, rapidly changing marketing technologies and evolving consumer expectations. It is essential to stay ahead of the trends to be successful. Here are some predictions for what we can anticipate in the year ahead:

For its work with Siemens, DSignage received the company's "Small Business Award Supplier of the Year." Siemens is a global corporation that is one of the world's largest producers of energy-efficient, resource-saving technologies; and DSignage is a digital signage agency that provides solutions to help clients improve their internal communications with employees and visitors, by using digital screens to engage and educate the audience.

Dealing with an end-of-life illness is never easy, either for the person receiving palliative care or for his or her family members. But a new virtual reality project, led by Centric Consulting, is helping ease patients’ anxiety through distractive technology—and it might even be able to reduce the need for opioids or other pain medications.

Florida Atlantic University (FAU) Executive Education has launched a new Leadership Bootcamp program to help their Executive Master of Health Administration (EMHA) students learn critical leadership skills that will help them succeed in their careers. Although no sit-ups, push-ups or running laps are required, the Bootcamp provides an opportunity for mental calisthenics to improve leadership skills and to develop successful leaders for today’s healthcare challenges.

As many of you know, I’m not much of a philosopher. (In fact, as Carol delights in pointing out — I probably can’t even spell the word without Spell Check!) I generally accept life as it comes and deal with it according “to Charles.” Nothing too deep, nothing a new camera won’t solve, let’s just get the job done — sort of a Monty Python outlook without the coconuts.

An enormous effort by caregivers at Cleveland Clinic Martin Health is empowering mothers in their efforts to breastfeed their babies.

One year after incorporating an EmPower initiative at Cleveland Clinic Tradition Hospital and Cleveland Clinic Martin North Hospital, breastfeeding rates are on the rise.

The Dade County Medical Association (DCMA) began publishing a magazine a few decades after being founded in 1903. The DCMA started its first magazine under the original name, The Bulletin, in 1932. It was not until 1973 that the official name of the magazine was changed to Miami Medicine. 

I travel quite a bit. Most goes seamlessly. Airport, rental car center, hotel, reverse and repeat. When something goes wrong, flight delay, car issues or a less than clean hotel room, I tend to roll with it, but that doesn’t mean I’m not taking notes on how the inconveniences impact the customer and also how companies deal with issues when they arise.

With healthcare always evolving, it’s important to stay ahead of the curve. And one of the best ways to do this is to have a network of colleagues in different areas of the industry that can offer information and advice.

South Florida Hospital News and Healthcare Report recently conducted a survey focused on healthcare policy options under debate in the United States. Respondents were recruited through the publication's weekly newsletter; and by 2CY, which sought participants from national email lists to expand the geographic representation.

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